The Right Customers At The Right Time
I’ve had some discussions lately with teams at different stages of their journey about their “ideal customer.” The old “take any customer…
I’ve had some discussions lately with teams at different stages of their journey about their “ideal customer.” The old “take any customer you can get” adage is short-sighted, because the customers you have at different stages of your business impact how your product evolves and how your team prioritizes. Especially for venture-backed businesses that opt…
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