The Mobile Creativity Conundrum: 5 Lessons Learned.

An inside look at Adobe’s reboot of mobile creation, and what a small number of teams, against the odds, learned about crafting mobile…

An inside look at Adobe’s reboot of mobile creation, and what we learned about crafting mobile products and strategy.

Mobile is everywhere. It is how we communicate, buy things, date, find our way, and so much more. But it’s not how we create.

Sure, we take pictures and use apps like Instagram to share moments with others. But there is little-to-no professional creation happening on mobile or tablets. Most creativity apps have limited functionality and end by saving your creation to your camera roll. With limited output or interoperability with other tools, mobile creative apps are largely toys, not tools. The fields of design, illustration, video, and digital imaging are still practiced on the desktop. Surprisingly (ironically!), creative process has fallen behind the times.

Mobile creative apps are largely toys, not tools…creative process has fallen behind.

There are many folks out there who accept the fact that creative potential is chained to the desktop. But such limitations defy all…