The Future Of Creativity & A New Challenge

At this point, “design is a competitive advantage” is an understatement. As new interfaces transform the way we work and live, designers…

At this point, “design is a competitive advantage” is an understatement. As new interfaces transform the way we work and live, designers, and creatives of all kind, have become central to companies and movements, big and small, across all industries. We take for granted that, just a few decades ago, very little of today’s creativity was possible. Thanks to advances in computing and software like Photoshop among other Adobe products, our daily lives are impacted by creative expression at every turn. As an active investor and advisor to early-stage companies, the most common question I get from founders and boards is to help them source great design talent and build a product organization that is design-driven. But all this is just a side-effect of a more systemic truth in business and society as work is increasingly automated and commoditized: Creativity is the world’s most human craft and, despite countless new devices and mediums, creative people remain at the center. The more the wo…