Implications, by Scott Belsky

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The First 15 Seconds

www.implications.com

The First 15 Seconds

How do you build a product that engages a user quickly enough to engage them over time?

Scott Belsky
Nov 12, 2013
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The First 15 Seconds

www.implications.com
In the first 15 seconds of every new experience, we are all lazy, vain, and selfish.

How do you build a product that engages a user quickly enough to engage them over time?

I’d propose that, in the first 15 seconds of every new experience, people are lazy, vain, and selfish.

This is not intended as cynical jibe at humanity. It is an essential insight for b…

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